On its surface, minimalism is about owning fewer possessions, about owning less stuff.

But it's actually far more than that when you start to consider it.

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I define minimalism as:

the intentional promotion of the things we most value

by removing anything that distracts us from it.

In this way, minimalism is about intentionality.

We live in a world where we see 5,000 advertisements every single day,

and every single advertisement calls for our attention and it calls for our affection.

Minimalism is about rejecting those messages and taking back control of our own lives,

and being intentional with our time and our money, and our energy.

Minimalism is also counter-cultural.

Our society praises excess and over-consumption at every turn.

Minimalism is about rejecting that idea.

It's about recognizing that excess actually carries with it a burden.

And in this way, minimalism is also about passion and purpose.

It's about rejecting this idea that I can find happiness and fulfillment in possessions.

It's about realizing that my life was designed and created for something far greater than that.

That there are far better places to find my happiness and my fulfillment.

And it's about rejecting possessions, it's about removing those distractions,

and pursuing more and more of my values.

This is minimalism.

It's about more than owning less.

It's about taking back control over our lives.

It's about rediscovering and finding a greater purpose, and a greater passion,

and discovering a greater life than we ever thought imaginable.